Saturday, November 03, 2007

Review: Never Eat Alone by Keith Ferrazzi

It is a good book and it feels much more honest than the 4-Hour Workweek, which has a similar target audience.

Every time, however, that I've tried to describe the book to someone else Mr. Ferrazzi ends up sounding like some greasy social climber. I guess it isn't that so much as he is very methodical and intentional about his relationships. People as a whole seem to be hesitant about any structure brought to relationship building - they want it to feel organic and authentic. Much like making sausage, I think everyone is happier if you don't know what happens behind the scenes.

But his bigger message is that the best way to meet people, get favors, land a dream job, or smooth over any bumps in your road to success, is simply to be generous to others. And being generous to others without any expectation of returned favors, is good advice in any situation.

Update: I forgot to mention, the reason I found this book was an excellent post Networking, "Never Eat Alone", and Highrise - talking about how Highrise is perfect for carrying out some of the practices that Mr. Ferrazzi suggests.

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